The industry is one of branding a message that creates a perceived value and lifestyle in the minds of the consumer. Selling is what we say and do once we are in contact with a customer. When marketing and sales work together the messages created are of one mind and designed for maximum results. The idea is to create an identity that consumers will gravitate towards and comes to life during the sales experience.
Real value is added when sales works closely with marketing to harvest referrals, develop supporting sales material and create branded customer relationship programs that will build on relationships, filling a pipeline of future buyers.
Marketing and selling is a team effort. Everything from creating a brand, marketing collateral, local broker programs and boutique marketing initiatives. All are designed to attract and retain qualified buyers.